Services
We deliver music across all physical and digital channels
driving success at every level.
Physical Distribution
Direct
to retail
We like to hold things in our hands. As a music company with roots stretching back to what feels like prehistoric times, working with physical media is second nature to us. Marketing vinyl and CDs has always been our core business, through the years of digital disruption and still is today. Our powerful blend of passion and experience makes us the undisputed experts in physical distribution.
We get discs on the shelves
We offer international music and film labels comprehensive distribution of their physical products across our core markets of Germany, Austria and Switzerland. Further European markets are covered via long-standing partnerships with trusted distributors. As part of our flexible distribution strategy, we optionally operate an efficient direct supply network to shops across Europe, delivering to key indie record stores and major accounts without going through intermediaries.
Our service portfolio for physical distribution extends from product manufacturing, marketing, sales and logistics through to intelligent analytics and billing services. We organise all these processes for our partners with just the right level of transparency – and as seamlessly as possible. And we are more than happy to tailor our services to your specific needs. Because our goal is to meet the unique requirements and preferences of our business partners as effectively as possible.
Digital Distribution
Onto
every platform
INDIGO DIGITAL handles the digital marketing of our catalogue. We also provide our labels with a full range of services covering all aspects of digital music distribution. Admittedly, digital is digital. And at the end of the day, we are essentially doing the same thing as the major players in the industry. Yet there are key differences. Our particular expertise in marketing niche content is a major draw for many of the music specialists who choose to work with us.
We deliver music digitally
In addition to the major streaming platforms such as Apple Music, Spotify and Amazon Music, INDIGO DIGITAL supplies all the relevant niche services. And we also support regional specialists like Boomplay in Africa and Resso in Asia. Our team works closely with the editorial departments of leading service providers, successfully promoting our products and continuously pitching for their inclusion in playlists and prominent positioning on platforms.
For information and detailed performance tracking, we give our labels extensive access to our analytics tools. Our billing process includes transparent, informative sales reporting. Royalties are transferred automatically, ensuring they are always paid on time. And last but not least, at INDIGO DIGITAL you are dealing with real people at every stage of the process. People who enjoy talking to you and who are genuinely interested in your music products.
E-Commerce
Straight to
the fan
At Indigo, the classic record shop still reigns supreme. Nevertheless, end customer business is becoming increasingly important in our industry. The B2C market provides a steady sales channel for the marketing of back catalogues, something that bricks-and-mortar retail cannot always provide.
In addition, access to niche audiences, such as dedicated fan communities, has become essential for artists and record labels. Because today, it is not just about standard media products, special editions and inventive merchandise formats are now crucial to achieving the desired success.
A dedicated online shop for the artist and the label
The modern approach to selling directly to end consumers is to use a professional e-commerce platform. However, for most artists and for many labels it is not practical or affordable to maintain the required infrastructure. This is because the necessary technical expertise as well as the financial and staffing demands is considerable. And limited resources are usually better spent focusing on what you do best.
We have the solution. We can provide a dedicated online shop for artists or labels. Branded with their name and URL, styled to match their aesthetic and exclusively offering their products. And it is free. We handle the technical side of things and take care of merchandise management, logistics, collections and billing – in other words, we do 99% of the work. The sales revenue goes directly to the artist or the label, with only our usual distribution margin deducted.
Fulfilment
To all
countries
Our fulfilment model can benefit media companies around the world who use Indigo for German distribution while managing other regions with their own branches, partners or networks. In this particular set-up, we operate a central warehouse in Hamburg on behalf of our clients. This allows us to handle the delivery of goods to their wholesalers or distributors across Europe.
One warehouse for the whole of Europe
As part of our fulfilment services, we manage all warehousing for our clients, handle import and export logistics and ensure compliance with customs and tax requirements. All activities are documented in detailed reports, with monthly invoicing. In addition, our fulfilment portfolio includes the management of mail order operations, enabling direct delivery to end customers.
Manufacturing
Off
the presses
Media manufacturing is complex, time-consuming and full of tricky little details. We are here to handle it for you. Through our in-house company, Yellow Media, we offer a full range of services for the manufacturing of vinyl records, optical discs and media packaging. This includes the complete management of mechanical licences. We offer these services not only to our own artists and labels but also to all friendly players inside and outside the music industry.
We make media
With decades of experience in media manufacturing, we can sum up our approach in a few words: we know what we are doing, and we know how to get it done. For the fabrication of vinyl records and optical media, we partner with Optimal Media in Mecklenburg, a company renowned for industry-leading quality. In addition, Yellow Media is one of the largest independent brokers in media product manufacturing, enabling us to offer precisely the service, quality and conditions that our industry colleagues and other professional publishers require.
Collaboration
In
consonance
We understand what labels need. And that is a solid foundation for productive, seamless collaboration with our established industry colleagues. At the same time, we give new and innovative labels the space they need to grow and evolve. We tailor our approach based on where our partners are and what they need, offering professional support at every level. Because ultimately, we want to make sure that every one of our clients gets the most out of working with Indigo.
Indigo Musikproduktion
+ Vertrieb GmbH