Repertoire

We see our distribution labels as more than just suppliers. They are truly the heart and soul of everything we do, providing the content that drives our entire operation. Our shared success relies on valuing their interests just as highly as we value pursuing our own goals or meeting the needs of our retail customers. In all our partnerships, we continually strive to achieve harmonious, win-win outcomes. Being Hanseatic merchants at heart, we firmly believe that relationships built on mutual benefit are not only more enduring but also more rewarding and enjoyable.

An advocate for the label

Label management serves as the interface between label and distribution. Our label managers see themselves as advocates for the interests of ‘their’ labels within the distribution network. And that is exactly how it should be, because with this mindset, nothing gets overlooked. Our team of six label managers ensure seamless coordination between the record companies and Indigo. Each label has its own dedicated manager as a consistent, reliable point of contact. This one-contact approach makes it easy and efficient for our partners to navigate even the more complex aspects of distribution.

The label manager’s responsibilities include product consulting, release planning, coordination with all distribution departments, oversight of marketing activities and liaising with the sales team. They are also in charge of merchandise planning, stock control and sales analysis. That is plenty to stay on top of, and the label managers are the unsung heroes behind the scenes of our operation. They are always available to lend a sympathetic ear to the concerns, wishes and brilliant, or even wild, ideas of our business associates. Of course, most of the time they are taking care of day-to-day operations, but at Indigo, label management means much more.